Please click on the links below to view a few examples of my marketing work.

Websites Print collateral
Email campaigns Public relations
Video & flash demos  



Vaillant website Anonymizer website Radiant Ideas website large software website
Vaillant Solar Systems Anonymizer Radiant Ideas Large Software
Worked with agency to redesign website with content management system (CMS) to enable easy updates and reduce costs. Wrote 160+ pages of unique content & weekly blog posts.
View website.
Directed the site redesign to reflect the company's new brand identity, simplify the user experience, & represent all three business units concisely. Wrote all site content and optimized for SEO.
View website.
Conceptualized, developed, & launched eco-friendly e-commerce site. Wrote all website content, optimized for SEO and created a green blog that was updated several times a week.
 View website.
Wrote the content for start-up company's new consumer-focused website and developed customer support materials to ensure customer satisfaction.
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Email Campaigns

Large Software email Radiant Ideas email Iomega email
Large Software Radiant Ideas Iomega
Created HTML template, wrote email content, segmented database, launched and tracked regular email campaigns for customer acquisition & retention.
 View email.
Created HTML template, wrote email content, cultivated distribution list, segmented database, launched and tracked monthly email campaigns.
View email.
Wrote email content, built HTML templates, launched, tracked and reported on weekly emails. Campaigns included consumers, enterprise customers, channel partners, and employees.
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Video & Flash

Vaillant video Vaillant Solar Water Heating Iomega DVD flash demo
Vaillant Solar Corporate Video Vaillant Solar Flash Demo (SWH) Iomega Flash Demo (DVD drives)
Created corporate video with Loma Media to illustrate the benefits of solar water heating to homeowners.
View video.
Worked with Jacob Tyler Creative Group to develop a simple flash demo that explained how solar water heating works.
View demo.
Conceptualized and directed production of this flash demo in conjunction with Humaniz. Wrote all copy for the demo.
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Print Collateral

Vaillant brochures Vaillant datasheets Proxima brochure Anonymizer Government Brochure ADTI B2B Brochure
Vaillant Solar Vaillant Solar Proxima Anonymizer ADTI
Wrote content and directed graphic designer to create commercial & residential sales brochures, also cobranded for installers. Collaborated with engineering, wrote content, & directed graphic designer to create datasheets for solar equipment.
View datasheets.
Wrote all content and directed graphic designer to create this brochure to represent the full product line of projectors.
View brochure.
Collaborated with sales, directed layout, and wrote content for this government vertical market tri-fold brochure.
View brochure.
Wrote content and directed layout for this business-to-business brochure.
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Public Relations

Press Releases Print & Broadcast Coverage
  • Vaillant Launches auroTHERM VTK 1140
  • Vaillant Creates Solar Quiz
  • Anonymizer and HP Security Solution Center
  • Anonymizer Launches Nyms
  • Inoveris Expands Sales Procurement Services
  • KUSI News: San Diego Homeowner Saves with Solar Water Heating
  • The Wall Street Journal: Small Firms Resort to Freebies & Special Deals
  • Residential Design & Build: Top 100 Products of 2009
  • The Wall Street Journal: They Know Who You Are
  • Information Week: Five Ways to Keep Your Google Searches Private
  • Boston Globe: Beating Censorship on the Internet

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